Futureground is powered by a strong network of trusted individuals and organisations. This means we can deliver the right expertise at the right time. We are focused and agile in our approach to ensure the best value for clients. Always greater than the sum of the parts.

Nick James

Nick founded Futureground in 2016 to bring his insights and experience gained from over 20 years working in making sustainability happen in the property industry.

With a background in architecture, sustainability and project management, his experience spans a wide range of sectors and extends across all stages of the property lifecycle. Nick has held senior sustainability roles in investor, developer, designer, contractor and consultant organisations.

Nick has a track record in delivering complex, sensitive and innovative projects. His work focuses on bringing user-centred design thinking to the strategies, processes and models associated with the delivery and occupancy of our built environment.

Nick is a Trustee of Bath Share and Repair, a volunteer-led, community project running monthly Repair Cafés and hosting a Library of Things.


Jenny has over a decade of experience within the residential building sector. She is a qualified sustainable development practitioner and founder of Materials In Mind.

Jenny is passionate about resource management, local economy and enhancing social experience and well-being through increased understanding of our physical built environments. She is expert at supporting organisations to define a context-driven best practice that reflects and emboldens corporate and stakeholder values while addressing critical challenges. Through her approach, based on a process of action research and supportive consultancy, project teams are able to adopt appropriate, innovative and resilient built-environment solutions with confidence.


Simon has over 20 years of experience across finance, communications and commercial roles; throughout which he’s focussed on product and process innovation and delivery. Alongside his role as Head of Engagement for the Active Building Centre, where he leads on advocacy, communications and business development, Simon works as a built environment consultant, focussing on project management and construction programmes across the public and private sectors.

Simon spent eight years as Sales Director for the innovative housebuilder HAB Housing, set up by Kevin McCloud, developer and presenter of Grand Designs. Beforehand he was Campaign Director for the conservation charity WWF where he sat on the UK government’s Zero Carbon Task Force.


Ellen is a Chartered civil engineer, with a doctorate in applied innovation in construction. Her research in the Bristol-Bath Industrial Doctorate Centre in Systems, focussed on the adoption of low impact construction materials in the built environment.

Ellen has five years of experience designing building structures in Ramboll and then Fenton Holloway, now focussing on the delivery and evaluation of innovation in practice.

Alongside her role at Futureground, helping teams develop and implement strategies for enhanced sustainability performance, Ellen is Research and Evaluation Lead for the Bristol Housing Festival.

Ellen is the founder of At The Well cafe-laundrette, a social business born out of her passion for community building, collaborative consumption and social experience for enhanced wellbeing.


Jennifer is an experienced sustainability professional with 25 years of experience in the retail/construction sector. An experienced stakeholder manager with the ability to build trust, influence and negotiate with stakeholders to take action, her skills include enabling the industry to work together and drive sector-led initiatives forward.

Jennifer developed the sustainability strategy for a UK railway client and previously led a US bank’s global Carbon Reduction programme and sustainability at New Nuclear Build (EDF) for the Hinkley C and Sizewell C projects. She led the original Sustainable Clothing Action Plan for WRAP/Defra to create the SCAP 2020 sector agreement, which is on target for the carbon and water targets.

Jennifer is a partner at QSA Partners who help businesses create customer-centric commercially attractive circular business models and offer specialist sustainability advice to businesses looking to reduce their environmental impacts.