Blog Posts

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Developing a sustainability strategy? Less Mozart, more Charlie Parker

Our world is awash with increasingly ambitious sustainability strategies, and yet a recent Bain & Company survey found that outrageously 98% of sustainability programmes fail. Futureground’s own research has shown that even where sustainability strategies benefit from sufficient leadership, commitment and resource, failure can often result from them being too rigid. Perhaps it’s a property …

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collage with a hand with the word "no" written in the palm

Unforgotten Assets: If it is not wanted – it’s not OK

Bristol’s newest mural by Emily Joy Rich shines a light on the city’s zero tolerance attitude to night time harassment, as part of a new city-wide Campaign by Bristol Nights. This fabulously huge and impactful piece of street art, entirely covers the dilapidated former Bank of England and neighbouring Norwich Union buildings. The west end …

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a collage with colourful shapes and cut out picture of a window

Unforgotten Assets: The case for repurposing buildings

Our neighbourhoods, towns and cities are full of forgotten buildings and hidden spaces. Ranging from abandoned basements to rooms over shops, empty garages to underused car parks and warehouses. Many are hidden in plain sight, and all have potential. In communities striving for social, environmental and economic sustainability, these forgotten and hidden assets represent both …

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collage with colourful shapes, a hand and the word "future" representing "behind the scenes" blog post

Behind the scenes of Futureground’s new branding (and why we don’t have a list of services)

Futureground has had a facelift, in visuals and words – and it was quite the journey. We asked our copywriting partner Rin Hamburgh & Co to give you a peek behind the curtain into the process. You’ll see why it was a challenge and how we solved it together.  Why were Futureground different? And why should …

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